The increased visibility that Google has placed around Google Local listing results on mobile has meant that Google My Business is essential for local SEO. It’s absolutely important that the number listed is a local number, and that it matches the number displayed on the landing page it links to. It’s super important to use the actual business name and choose the correct categories as well.
Local results appear for people who search for businesses and places near their location. They’re shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Gourmet restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options. You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you, provided information like (but not limited to) your physical address, phone number, and category. Make sure to keep this information updated as your business changes. Verify your business locations to give them the best opportunity to appear for users across Google products, like Maps and Search. Entering and updating your opening hours, including special hours for holidays and special events, lets potential customers know when you’re available and gives them confidence that when they travel to your location, it will be open.
Local search is growing rapidly, yet relatively few businesses take full advantage of free directory listings. More growth is forecast and this projected expansion justifies taking action.
Meaningful traffic for the local business succeeded whenever the business owner, advertiser, or a paid professional took the time to prepare and submit a fully optimized Local Business Profile. This process will be described in full later.
One reason optimized Local Business Profiles work is simply that most businesses have not set one up yet. Check it out: Most local search queries at Google Maps will show just a few businesses, with little more than basic contact information – no pictures, testimonials, product brands, persuasive business descriptions, videos and the like.
If you are searching on a mobile device you will see that organic results are now shown below the fold (you have to scroll down to see them) and there are now only the top three Google local results being shown so due to the on-page real estate Google local can take up, there’s huge traffic opportunities for being listed for competitive searches.