Marketing is all about trust but, over the internet, gaining someone’s trust can be difficult. One of the best ways to do that is to give away information with no strings attached. The value that you provide viewers will be transformed into leads when they are looking for a construction company in the future. Creating a construction brand prepares your potential clients for an experience they’re willing to pay for. A great brand is a reflection of what your company is, what your company aspires to be, and how people perceive your company and your brand should also be based on what your target market wants and needs you to be. Establishing a quality brand takes perseverance and patience but it’s worth the effort. Here are five steps to help you brand your construction company.
Guides to help you put together marketing plan for growing your construction company:
- Social Media Marketing
Social media, especially Facebook, makes it incredibly simple to find your target demographic and show them relevant advertisements. The process is quite simple.
- Open Facebook and navigate to their ads manager.
- When prompted to create an ad, choose “website clicks”.
- Follow the steps to define your target audience. You’ll notice that you can dive incredibly deep into the demographics – gender, sex, location, and even specific interested. As a construction company, you will want to take a moment to think about your target audience for this ad. Are they new homebuyers? Are they people who live in homes and not apartments? Are they property managers?
- Once you’ve defined your audience, you’ll be able to input the web page you want them to land on. This should be a page that has your contact form to make the process of getting in touch with you easier for the lead.
Using social media as a means to show your advertisements is just one of the many ways your construction company can utilize social media marketing. In addition, you should invest time in building a community within your social channels. You can show off your projects by posting pictures on Facebook, Twitter, and Houzz, and promote great client reviews and testimonials.
Search Engine Optimization
Search Engine Optimization (or “SEO” for short) is the process of getting your website to rank on the first page of search results that your target audience is looking at. For example, you would want your website to be first for the search phrase, “best construction company [your town]”. SEO can be a confusing task to undertake for someone who isn’t already familiar with it.
Advertise Your Work
Putting signs on recent construction is a smart way to advertise your services and market your skills – think of it as an artist “signing” their work. People that admire your craftsmanship, attention to detail, and quality will be likely to pick up the phone and call you for a quote on a construction project. Many construction companies also put their business name and contact information on company vehicles as a method of advertising
If you’re an owner of a construction company, you may find the world of marketing a bit intimidating. It can seem like it’s constantly changing – because it is. Marketing has evolved more in the past ten years than it has the hundred years prior.